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Cost and Payment

Concerned about costs? Do not worry—AdWords puts you in complete control of your spending.

Set your budget
There is no minimum spending requirement; the amount that you pay for AdWords is completely up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

Avoid guesswork
We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs)

Pay only for results
You are charged only if someone clicks your ad, not when your ad is displayed.

Payment options vary by country and currency.

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